Alameda’s Chuck Corica Golf Complex Is unveiling a streamlined name and new lifestyle retail store in advance of the new Rees Jones South Course opening in 2018.
The Alameda complex will now be Chuck Corica Park and for easier marketing shortened and promoted as Corica Park. The updated name will continue to honor the highly-esteemed former Alamedan Chuck Corica, who was first elected to the City Council in 1973. He served as Alameda’s elected Mayor from 1975 – 1983 and 1987 – 1991. An avid golfer, The Chuck Corica Golf Complex was renamed in his honor in 1992.
The entire project is part of a focus on re-branding taken up by course manager Greenway Golf in advance of the reopening of the new South Course in 2018. “I am extremely excited about the next chapter that is about to unfold at the newly branded Corica Park,” said Greenway Golf CEO George Kelley. “What I see is an amazing golf course coming out of the ground and with the new Linksoul Lab we will have a facility that will bring a great deal of pride to the City of Alameda for years to come.”
Led by famed architect Rees Jones, the South Course remodel will result in a more playable course year-round, due to the modern drainage and infrastructure project that includes environmentally-friendly features like rainwater recapture, drought tolerant turf, and even cart paths constructed of a material that includes recycled asphalt. Most important for golfers will be the course’s emphasis on providing golfers with the ability to play running shots into greens. That means that even a player requiring a long approach shot will have a good chance to make par.
In addition to the updated name, upcoming plans include a new 200+ seat event center and remodel of the clubhouse façade, restaurant and exterior courtyard this winter, as well as the pro shop, which will become a “Linksoul Lab” in early 2018. Linksoul, founded by apparel legend John Ashworth, makes clothing and gear that look good on and off the course. And while construction of the Linksoul Lab won’t be completed until spring 2018, the club has recently made a few staples from the Linksoul product line available for sale featuring the new Corica Park logo. The updated logo, inspired by the City of Alameda flag, reflects the nautical nature of the island city. The letter A is in the shape of an anchor, with primary colors of red and blue. It will appear in a number of formats, to reflect the specific use. In support of the rebranding, the club is introducing a new website at CoricaPark.com.
ABOUT CHUCK CORICA
Chuck Corica was first elected to the City Council in 1973, serving as vice mayor for two terms before eventually being elected as mayor in 1987. He served as mayor until 1991 and Chuck Corica Golf Complex was named in his honor in July 1992.
ABOUT GREENWAY GOLF
Greenway Golf was founded in 2001 by agronomist Marc Logan and golf course owner and developer George Kelley. The two met through their mutual involvement with the development and construction of Mayacama Golf Club in Sonoma, California. Realizing the tremendous impact Marc’s program could have on the golf industry, George suggested they form a golf course maintenance and restoration company. Greenway Golf quickly went from start-up to providing services to over 75 courses around the world. Ken Campbell, the third principal and COO, joined the company in 2006 to oversee operations and support the company’s growth.
Linksoul is more a philosophy than a brand. More of an experience than a clothing company. Linksoul is the collective life’s work of people who care about each other and enjoy collaborating. Linksoul offerings go well beyond what you’ll find from a traditional apparel company, and the Linksoul Lab at Corica Park will offer a shopping experience that is unique among Northern California courses.
“Corica Park is everything golf should be,” said Linksoul founder John Ashworth. “It’s a hub of the community where all ages and levels of golfers enjoy the game and we’re excited to be a part of it.”